Hayley Hines draws from a wealth of specialized, hands-on experience dating back two decades gained from exploring wellness and health promotion best practices in both public and private sectors.

Her extensive educational background in Nutrition (Bachelor of Science, University of Texas) and Health Promotion Management (Masters of Science) coupled with real-world experience gives the competitive advantage and solid insight that is instrumental to the desired successes of her clients and client partners. 

She recently served as the Regional Vice President of Health and Wellness Solutions for Onlife Health, based in Brentwood TN.  Prior to her work with Onlife, she was the Product and Strategy Consultant for Yo-Fi Wellness, an online digital platform with video based wellness content. She also served as Senior Vice President Strategy and Product Development at Viverae, she was responsible for strategic planning, service delivery and direction for the organization along with creating innovative product solutions and strategic partnerships.

Prior to joining Viverae, she served as the Director of Health Risk Management for Lockton Dunning Benefits. Her four-year tenure spawned the Health Risk Management Department and its subsequent initiatives. During this stint, she consulted with more than 200 employer groups about their health promotion strategy.

Hayley is an accomplished speaker and has presented to groups such as the Corporate Wellness Association, Executive Healthcare Network, The Society for Human Resource Management, American Business Women’s Association, the Professional Women’s Forum, and was a featured speaker for the Methodist Hospitals Women’s Heart Health events. She has been a guest lecturer for the clinical nutrition course at Parker College of Chiropractic and the health promotion course at University of North Texas. She has been a featured speaker at the Corporate Wellness Conference, SHRM National Conference and the Employer HealthCare Conference. 

She is the founder and CEO of Soul Sparkle, Inc. events and experiences and curator of the global Soul Sparkle private labeled collection.  She is a Health Management Industry Expert and Keynote Speaker, Strategic Consultant including health management strategy development. She specializes in Executive Health Coaching and Leadership Retreat facilitation and Mastermind groups and is a Master Teacher of Mindfulness and Meditation. 

She is a Certified Health Education Specialist, a member of the Society for Nutrition Education, and the National Speaker’s Association.  She is a Certified Wellness Program Director from the National Wellness Institute and a graduate of the Institute for Integrative Nutrition and also a three time 200 Hour Registered Yoga Teacher. Her passion is to help individuals, families, and companies create and maintain a healthy culture.


“Suppose you read about a pill that you could take once a day to reduce anxiety and increase your contentment. Would you take it? Suppose further that the pill has a great variety of side effects, all of them good: increased self-esteem, empathy, and trust; it even improves memory. Suppose, finally, that the pill is all natural and costs nothing. Now would you take it?

The pill exists. It’s called meditation.” ~ Jonathan Haidt from The Happiness Hypothesis